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Take Control of Your Email Marketing Software Selection – Part 2
Take control of your email marketing software selection process and ensure you spend only the necessary amount of time to make an informed decision. Here is a methodology that can help you and your...
View ArticleTake Control of Your Email Marketing Software Selection – Part 3
In three parts we explain a methodology that can help you and your team to make the best choice of email marketing software for your company. If you missed the Part 1 of this series, please check that...
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The future of email marketing software
I had the pleasure of talking to more than 25 email marketing software providers last year. During the compilation of the Email vendor selection guide 2011. Of wihich the 2012 preparations are in full...
View ArticleWill it be email marketing or do you just want to get the email out?
What all Email Service Providers (ESPs) have in common is that they deliver email. Wonderful, I can choose any ESP and get the same result. Wrong! Email marketing has been the online marketing...
View ArticleEmail Service Provider Comparison listed as top challenge
Need help with an Email Service Provider Comparison? It appears you are not the only one. Reported by the EEC, comparing Email Service Providers is one of the top 10 challenges that email marketers...
View ArticleHow to craft a future-proof RFP
I have spent the better part of the last 15 years working in the email marketing space, selling technology to world-class companies. During that time I have participated in hundreds of RFPs. I have...
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Does your future ESP have split testing magic?
Split Testing. You know you should be doing it all the time, but how often is it actually done? Chances are, that all depends on how easy it is to actually set up and run a split test. ESPs have very...
View Article5 signs you are getting the Best Email Newsletter Tool
Finding the best email newsletter tool is vital to gaining the most interest in your business easily. Through email marketing your clientele know what’s on offer, what’s new and most importantly – gets...
View ArticleA Low Cost SMTP vs. a Full Featured ESP: Which Should I Choose?
The email marketing world is full of open-ended questions. How should I phrase a subject line? What’s the best time of day to send out an email? What kind of deals are best-received? Serious emailers...
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How to Optimize the RFP Process, Without Losing Your Head
Many marketers cringe at the thought of having to put together an RFP at the start of the process when selecting a new email service provider (ESP). Not only marketers dread the RFP; often, so do the...
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